Obama and the Comedian

This is from a New York Times article: 

“Obama and Reagan are quite similar in this regard,” said Jim Jordan, a Democratic strategist who managed John Kerry’s unsuccessful presidential campaign in 2004. “They deflect humor with a quip.”
 
So Mr. Obama spoke to a crowd of supporters in Orlando, Fla., on Friday, and poked fun at Mr. McCain. “We were expecting a more elevated debate,” he said. “They are running commercials about Hilton and Britney — I mean, that’s frivolous.”

“that’s frivolous” - hilarious!  How does he do it?

Much more funny than this.